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Creator campaigns that technical buyers believe.
We run creator campaigns for AI and developer-tool companies: vetted creators, accurate scripts and reporting you can act on.
What's included
Creator sourcing and vetting
We find creators whose viewers actually build with tools like yours, then check their numbers and comment sections before you see a shortlist.
Technical script review
Every brief and script is read by an engineer before it goes live, so claims about your product are accurate and won't be picked apart in the comments.
Campaign management
Briefs, contracts, timelines, drafts and approvals, run in one place so your team only reviews what matters.
YouTube, newsletter and LinkedIn sponsorships
Integrated video reads, dedicated videos, newsletter placements and posts from technical voices on LinkedIn and X.
Performance reporting
Views, clicks and sign-ups per creator, with tracked links and a plain summary of what to repeat and what to drop.
How we pick creators
Every creator on your shortlist has passed four checks.
Audience fit
Are the viewers developers, engineers and AI builders, or casual tech fans? We look at content history and who engages.
Real reach
Average views across the last ten videos, not subscriber count. Sponsors pay for views, so that's what we measure.
Comment quality
Viewers asking how a tool handles a real task is the signal brands pay for. Generic praise and bot patterns are a red flag.
Technical accuracy
Every script is checked against your docs before recording. Overclaims are rewritten, not just flagged.
Ways to work together
Every engagement is quoted around creator fees and your goal. Most brands start with a pilot.
Pilot
Two sponsored videos with vetted creators, to prove the channel before you commit budget.
- Agreed sign-up target
- No management fee if we miss it
- Results report and recommendation
Campaign
A defined push around a launch or quarter, across several creators and formats.
- YouTube, newsletters and LinkedIn
- Technical brief and script review
- Per-creator reporting
Ongoing
A monthly creator programme that compounds, with repeat partners who know your product.
- Monthly creator mix
- Rolling optimisation
- Quarterly strategy review
How it works
Discovery
A 30-minute call on your product, buyer and goal for the campaign.
Creator shortlist
Three to five vetted creators, with views, audience notes and estimated rates.
Technical brief
A brief written by someone who has used your product, with the claims you can make.
Launch
Scripts reviewed for accuracy, content approved by you, then published.
Reporting
Views, clicks and sign-ups per creator, and a recommendation for the next round.
Case studies
Request a pilot.
Tell us about your product and goal. You'll get a reply within two working days.