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Technical products deserve technical marketing.
Fidaroe is a small, specialist influencer marketing agency for AI and developer-tool companies, based in Oulu, Finland.
Why Fidaroe exists
Developers and engineers are some of the hardest buyers to reach. They skip ads, distrust marketing language and research tools on YouTube, in newsletters and in their feeds before they ever visit a pricing page. The creators they trust can reach them, but only if the product is explained accurately.
Most influencer agencies are built for consumer brands. They're good at reach and brand safety, but they can't tell whether a claim about an API, a model or a deployment workflow is true. Fidaroe was set up to close that gap: technical judgment applied to every creator and every script.
The founder
Afeez Afuwape is a Project Researcher at the University of Oulu Centre for Wireless Communications, where he works on AI/ML for 6G in EU research projects. Before that he was a test engineer at Nokia, working on 5G base-station software. He holds master's degrees from the University of Eastern Finland and Hunan University, and has published research on machine learning for network traffic and AI-powered 5G network slicing.
He follows AI model releases and developer tooling closely, and has worked hands-on with the cloud, Kubernetes and machine-learning tools many of Fidaroe's brands sell.
What we believe
Accuracy beats reach
A smaller audience of real builders outperforms a large audience of casual viewers for technical products.
Creators know their audience
We give creators accurate material and room to explain it their way, rather than a script to read out.
Prove it before scaling
Start small, measure sign-ups honestly, then invest in what works.
Let's talk about your product.
A 30-minute call, no obligation.